BRANDED RESIDENCES
Visualizing Prestige: Marketing Branded & Serviced Residences
The branded residence sector is experiencing explosive growth, particularly across New York and Florida markets where discerning buyers seek the reassurance of globally recognized hospitality & luxury brands attached to their real estate investments. This surge has positioned marketing visuals as critical tools in pre-sales strategies.
The stunning sales gallery at 888 Brickell, for JDS Development & Dolce&Gabbana, utilising an impressive, immersive wrap-around multi-wall display of one of our hero renderings.
Recent Spaces’ photorealistic renderings and cinematic films, brought to life by our team of passionate artists and filmmakers, enable property developers and their brokerage firms to secure commitments long before ground breaks, while giving brand partners confidence that their identity translates seamlessly into residential form.
The stunning indoor pool at 888 Brickell, designed by Studio Sofield & Dolce&Gabbana for JDS Development.
Branded residences represent a unique marketing challenge—communicating not just architecture, but an entire lifestyle ecosystem. Projects like 888 Brickell Avenue, Banyan Tree Bimini, and Mandarin Oriental, Mayfair, London required visuals that conveyed both the tangible (interiors, amenities, location) and the intangible (service philosophy, brand heritage, elevated daily living). Our renderings, animations, and interactive content bridge this gap, translating five-star serviced amenities into compelling visual narratives for end buyers, brand agencies, and property developers alike.
For the first time, the gilded gravitas of the Dolce&Gabbana experience is extended to the home. Each residence goes beyond the expected to create a canvas for your Dolce&Gabbana lifestyle.
Another of our 888 Brickell hero renderings, as a dynamic backdrop to the sales gallery in Miami, FL.
The brand vision behind the project is communicated in many unique and bold ways.
888 Brickell is the city’s tallest tower, shown here as part of our Brand Film for the project.
The Serviced Residence Revolution
Serviced residences occupy a distinct niche, blending hotel-style amenities with the flexibility of apartment living. Communicating these unique services through lovingly hand-crafted imagery has become an essential part of the renderings process for projects of this nature.
In the heart of the Bahamas, where pristine sands meet crystal-clear waters, Banyan Tree Bimini Resort and Residences is shaping the future of refined living.
Our work in this space centres on creating imagery that captures operational sophistication—showing not just beautiful spaces, but systems that work. For serviced residences, renderings must communicate management infrastructure, brand consistency across units, and the seamless guest experience that drives occupancy rates.
“It's real estate marketing meets lifestyle branding, requiring a nuanced visual approach.”
Elevated, refined living, captured in this calming, inviting visual, crafted by the Recent Spaces team for Banyan Tree, Oppenheim Architecture, Douglas Elliman.
With demand intensifying across gateway markets, developers and brand agencies increasingly rely on high-calibre visual content to differentiate their offerings in saturated luxury segments. Our interactive experiences and films allow prospects to explore every detail—from lobby arrival sequences to owner amenity programming—creating emotional connections before the first site visit. In markets where pre-construction sales velocity determines project viability, these tools aren't optional; they're essential infrastructure for modern real estate marketing.
One of the many secluded, understated luxury residences at Banyan Tree Bimini.
The seamless indoor/outdoor design of the residences carry the Banyan Tree ethos through into everyday living.
Properties like Monogram New York exemplify this category—offering fully furnished units with housekeeping and streamlined short-term rental programs. Marketing these properties requires visual content that emphasizes both investment potential and turnkey convenience, appealing to buyers seeking hassle-free ownership and amenity-driven revenue streams. Full-time concierge services by LIVunLtd include itinerary management and travel arrangements, events management, private chef access and catering, and more.
“Luxury is a living thing. It evolves like the fabric of our culture. What drives us is a need to be resolutely relevant, and to craft one-of-a-kind experiences”.
– Markus Engel, Founder - Anthology Group
Recent Spaces are known for our hand-drawn illustrations and mixed-media to help soften the teaser phase of highly-anticipated residential property launches.
Just one of the many unique amenities at Monogram New York.
At Monogram New York, a curated suite of amenities and wellness-focused services consciously elevate mindfulness and relaxation creating personalized luxury experiences, as captured here in two of our team’s highly effective Cinemagraph animations.
Mandarin Oriental is one of the world’s best-known hospitality brands. Their latest boutique hotel is in London’s Mayfair, as captured here by our team in this filmic animated Cinemagraph - a visual tool that branding agencies and developers are commissioning for their branded and serviced property websites and social channels.
One of the brand’s stunning luxury interiors at Mandarin Oriental Mayfair, shown in a naturalistic, photographic style.
Whether you’re a real estate brokerage firm, a branding agency, a property developer, an architect or an interior designer, get in touch with our Leadership team to find out how we can elevate your next branded/serviced residential project.